Into’Sud Brand identity
Visual Brand identity I designed while I was part of the team at Save The Cut for the client Into’Sud, an emerging start-up promoting artisanal food products, and the authentic experience and lifestyle of Southern Italy and its people.
Logo and colour palette
Into’Sud believes that the traditions and values of southern Italian culture can help to innovate our present and translate into a more sustainable lifestyle.
At its core: respecting the environment and other people, a love for all things that add beauty and quality to life.
When designing this brand identity, we chose to include materials and objects that are recyclable and reusable.
Business card and stationery
Packaging and merchandising
App and Website Mockups
Social media Mockups
Collaborators
Creative direction: Erminio Perocco
Art Direction: Anna Chetry
Graphic and Digital Design: Giulia Brancati
Production: Flavia Carresi (Save the Cut)
Creative strategy: Stefano Rallo
Assistant producer: Verdiana Romeo (Save the Cut)